List of products by brand La Martiniquaise

Back to basics: Saint James is the first brand of rum ' managed ' from Luca Gargano, neo-product manager of the brand Spirit in 1975. Luca organized the first prize trip to Martinique for agents. Saint James ' was con ', and it was love at first sight, Luke fell in Martinique, beaches, Palm trees, and Caribbean rum.

The brand Plantations St James was created by an enterprising Marseillaise merchant of Jamaican rum, Paulin Lambert, who in 1882 settles the name and at the same time the design of the famous bottle carrée flat bottom which still identifies this brand, and buy four distilleries, where he began to produce rum Saint James. Paulin Lambert is one of the first entrepreneurs to use advertising to sell a bottled alcoholic product, using all means of communication at their disposal: catalogues, posters, postcards ... anticipating all competitors and bringing the brand to become leaders in Martinique, France and exporting in various world markets. In 1967 it was purchased from the Picon, in 1971 Picon is bought by Cointreau, in 2003 by the group La Martiniquaise. The last forty years of the history of Saint James have been marked by the presence of Mr Jean Claude Benoit, General Manager of the company for more than thirty years, probably the most important man of the rhum agricole for what he has done and continues to do.

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